Even when you have a dedicated page on your website where customers can write their reviews, there are still other platforms where they can leave their feedback, including social media and third-party review sites. There are widgets that you can install on your website to show these reviews. Some will let you display reviews from a particular page, while others will show reviews from different sites. Here are some of the benefits of using a review widget for your business and why you should start using it.
A review widget boosts credibility
With scammers lurking around the internet, it’s hard for consumers to easily trust a company, especially if they are not familiar with it. Potential customers may be reluctant to try what you offer because they don’t know your company. However, seeing the reviews on the widget will show that you are a legitimate business and that you are reliable. What others say about you serves as social proof, and most consumers believe what others say about a company. If they read positive words about you, they will trust you, and they will be willing to do business with you.
It improves SEO
One of the factors that search engines consider when determining which sites to show on the search result is the user content. The more mentions you have from internet users, the more chances of making it on the top page. These reviews will mention your company, thus improving your SEO. In addition, it will increase your brand awareness as more users will know about your business if it lands on the first page of the search result.
It generates more traffic
Since your SEO improves, your organic traffic will also increase. When users search on the web, the search engine will generate results based on the keywords searched. They usually check on the first page of the search result. Sometimes, they reach the second page, but it’s very seldom that they see the following pages after that. If you are on the first page, they are more likely to visit your website.
It increases the conversion rate
When users visit your website and read the reviews, it will build their confidence and trust in using your company. Also, they will know more about your products or services and your business in general. Customers like to do their research first before buying or hiring something to make an informed decision. Exploring your content will give them the information they need, thus encouraging them to get your products or services.
It makes visitors stay longer
As mentioned, users want to read reviews before making their decision. Reading reviews will let them stay longer on your site. Another factor that search engines consider in ranking is the time that visitors stay on your site. If they leave right away, it may signal the search engine that either your site is not working correctly or they did not find what they need.
It lets you respond promptly to concerns
Some widgets collect and display reviews from different sites. They show the most updated reviews, so you will immediately see if there are concerns that require your prompt attention. By responding to the problems of the clients right away, their customer service experience will improve. They are more likely to do become repeat customers if they were happy with your service. Moreover, potential customers see recent reviews as relevant. If they are old, they may not have much impact on their buying decision. Since the widget shows the current reviews and continuously updates, users will find them helpful, and it could sway them to do business with you.
Besides using a widget on your site, keep generating new reviews to ensure that they stay relevant and helpful for customers.